City of Clarence leads with integrity and serves with purpose. Through strong governance, innovation, collaboration and alignment with broader strategies, we work with our community and partners to deliver long-term benefits.

We focus on

• Plan and deliver with state, federal and regional partners so growth is coordinated and Clarence’s interests are heard.
• Values-led leadership, skilled people and fit-for-purpose systems. We act ethically, meet our legal duties and are transparent.
• Services that are easy to access and keep improving through feedback and smart tools.
• Policies and strategies built on data and community input, aligned to our long-term vision.
• Work with community, business and other organisations to unlock opportunities and solve problems.
• Long-term financial sustainability, sound regulation, and a capable, inclusive workforce.

We are committed to shaping a future that balances people, prosperity and planet. Through sustainable practices and climate action, we protect our natural environment, build resilience, support a strong local economy, invest in infrastructure and guide smart development, so Clarence can thrive for generations to come.

We focus on

• Make decisions that put sustainability first and work openly with partners.
• Protect and restore natural areas and biodiversity for the future.
• Guide growth with careful land use planning so places are well planned, climate ready and easy to live in.
• Maintain and renew what we have, and invest in the infrastructure and services we need.
• Support a strong economy with diverse businesses, innovation and fair access to opportunities.
• Safe, inclusive ways to get around, plus reliable internet and technology that help people access services and each other.

Our city’s character is shaped by its people, stories and landscapes. We celebrate cultural diversity, support creativity, honour First Nations heritage and create distinctive places that strengthen our sense of identity.

We focus on

• Our heritage, nature and local stories are part of daily life and known beyond Clarence.
• Respect and celebrate culture and connection to Country, working together from the start.
• A lively arts scene with chances to create, learn and enjoy quality events and experiences.
• Well designed places that feel safe, welcoming and reflect our environment, culture and heritage.

Clarence is a place where everyone can live well, feel safe and be connected. By fostering inclusive, healthy lifestyles and resilient neighborhoods, we build a community that supports people of all ages and backgrounds.

We focus on

• Better health at every age, with safe places and chances to be active and healthy.
• Welcoming public spaces and services that help people connect, participate and feel they belong.
• Work with partners to build resilience, prepare for emergencies and support thriving communities.
• Clear information and inclusive engagement so people, businesses and community groups can learn, have a say and take part.